Italia/Gal Cooks Up Shoney's Spots

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Quality Italian, Barbecue Dishes Are “No Accident,’ Says Pitchman
LOS ANGELES-A pitchman narrowly avoids dismemberment while talking up the quality ingredients used at Shoney’s Restaurants in a pair of new TV spots from Italia/Gal Advertising here.
The ads for the Nashville, Tenn.-based chain broke in 50-60 Southeast markets in April and are airing in conjunction with two quarterly Shoney’s promotions: an Italian festival that began April 7 and a Southwestern grill campaign that begins June 21.




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