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What do pop siren Britney Spears, teen group ‘N Sync and the CBS summer TV hit show Survivor have in common?
Besides record sales and impressive ratings among the coveted 18 to 34 demographic, all were helped by successful online promotional campaigns that launched this spring using viral pop-up e-mails developed by MindArrow Systems.
Formerly known as eCommercial.com, the Aliso Viejo, Calif.-based Internet marketing company with 85 employees has created a mini-Web browser with built-in video graphics and interactivity that is delivered via e-mail as a self-playing attachment.
The rich-media e-mail, which includes a telephone link, messaging, chat, audio, animation, questionnaires, surveys and hyperlinks, allows advertisers and marketers to target specific recipients for upcoming promotions or product releases.
MindArrow clients include Nissan, Jive Records, Fox Entertainment Group, Sony Pictures and Columbia/Tristar, among others.
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