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USAData.com, a marketing information portal, is currently beta testing a new feature granting subscribers access to Arbitron NewMedia’s Pathfinder survey of consumers’ attitudes toward technology and new media. The full rollout is expected by year-end. Arbitron eventually will use USAData.com’s back-end system to deliver the Pathfinder data online to Arbitron Web site users.
The Pathfinder data, no relation to the same-named network of sites run by Time Inc. New Media, forms one of several databases on the USAData.com
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