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As advertisers eschew jingles in favor of licensing new and vintage recordings, New York-based Sony Music Entertainment is looking to take its share of this burgeoning market. As such, the company this week is launching Sony Music Licensing, a password-protected extranet division of its corporate site.
“Our idea was to create a private, confidential tool where prospective clients can search for music by artist, type of music or what have you,” explained J. David Waldman, Sony vice president of new technology and business development.
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