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To some observers, adding another online media player to an already over-crowded market of downloaded digital music might seem short-sighted, even irresponsible. So what’s the big deal?
The secret to PlayJ isn’t that it’s free to consumers or features an inventory of more than 65,000 licensed titles–providing an additional revenue source for record companies.
Instead, it’s the enduring 30-second ad window accompanying the music player and equalizer that will intrigue advertisers.
In short, the proprietary targeted ad platform cannot be deleted, clicked-through or scrolled away, according to company officials.
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