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By BERNHARD WARNER
With a conspicuous lack of fanfare, British rock band The Cure is using its Web site as the sole distribution point for its newest release, Five Swing Live. The Web-driven marketing and sales of the CD–bypassing the band’s current label, Elektra Records–is unique, according to music and Web analysts.
Five Swing Live was made available April 21, the birthday of Cure frontman Robert Smith. Sales of the CD are intentionally limited to the first 5,000 customers.
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