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In a drive to become one of a “handful of corporate destination sites” on the Web, Levi Strauss & Co., San Francisco, is looking to build a following for the new-look Levi.com in some wide open places this summer. The apparel company is running online sponsorships of two summer concert tours–Lilith Fair and the Aware Tour–to build some crucial momentum for the sagging brand both at the cash register and online. The site was due to relaunch late last week.
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