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Online Promotion for Acura
With an exterior design inspired by a rhinoceros and an interior patterned after the colors and designs of Santa Fe, N.M., the new 2001 Acura MDX sport utility vehicle begged for an unconventional publicity launch.
Enter Genex, a 100-employee, Los Angeles-based interactive agency, that created an online banner campaign and Flash-based Web site showcasing, among other things, the Torrance,Calif.-based, Japanese automobile manufacturer’s alliance with American Forests, a Washington-based reforestation organization.
From now until the vehicle’s launch in October, each new registered user at www.acura.com/2001mdx
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