Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Looking to enhance its online direct-marketing business, L90, the Santa Monica, Calif.-based Internet advertising platform, has agreed to acquire webMillion.com, a Boise, Idaho-based direct marketer and Internet lottery, for two million in L90 common shares (value: $18.5 million on July 12).
In doing so, L90 joins New York-based 24/7 and DoubleClick, among other online ad platforms, that have recently acquired direct-marketing companies to enhance their client’s e-mail campaigns.
“Direct marketing online is extremely efficient compared to direct marketing in traditional media,” said John Bohan, CEO of L90.
Direct marketing also distinguishes itself from general advertising through targeting select audiences and delivering measured results, say industry analysts.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in