Founded in 1996, Intertainer offers a catalog of movies, music, TV and home shopping to users via PCs with DSL or cable modems or through TVs with digital cable service.
Following technical and consumer trials, Intertainer this month will begin targeting advertising based on demographic profiles, according to Lauren de la Fuente, senior vice president of marketing. Proprietary software transcribes user’s viewing, buying and listening habits to specific advertisers.
De la Fuente said interactive marketing via TV or PC is the perfect solution for an increasing multi-tasking populace. “There will always be the [TV] couch experience,” she said. “Now, there’s the desktop experience.”