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Direct Marketing Efforts
–As one indication that Home Depot is growing increasingly interested in building its online presence, the Atlanta-based home improvement retailer today will begin a sponsorship relationship with LifeMinders.com, a company which provides content and targeted e-mail on a number of topics to its registered users.
As part of the deal, the companies plan to unveil a joint e-mail product called HomeMinder that will deliver seasonal advice, home improvement tips and how-to’s to consumers who have opted-in to receive the service.
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