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IQ News: Hi-Tech Hi-Fashion: The Next Swoosh?

W-W-W-dot-style? Moschino, considered one of the more whimsical lines in high fashion, is into its second season of URL-decorated designs. On racks in Saks Fifth Avenue and its own Madison Ave boutique hang t-shirts, windbreakers and dresses sporting Internet icons. “We appeal to the creative, free-spirited customer,” explained Shan Reddy, operations manager at the Moschino boutique. Though the cyber-styled apparel has been selling, buyers apparently haven’t spent much time at the computer: headquarters has yet to actually launch a site, and no one is complaining. “Right now, it’s under construction,” explains a company spokeswoman. “Basically, that’s all I can really tell you about it.”