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With its inaugural Web ad campaign for the Mach 3 razor just getting under way in North America, Gillette is mulling sites in Europe as it targets young male shavers that it might otherwise miss in its heavy rotation of TV spots.
As part of $300 million budgeted across a variety of media for the launch of Mach 3, the company earlier this month began its Web media component. A rotation of banner ads broke on six U.S.
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