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Ad network DoubleClick today launches DoubleClick Shopping, offering targeted advertising and a new syndicated store to e-commerce clients. DoubleClick hopes to capture the ad dollars e-retailers now spend on portal buys by touting its network of sites as a means to accurately target customers, said e-commerce director Kelly Freeman.
DoubleClick is gearing for what Jupiter Communications says will be 61 million consumers shopping online by 2002.
Clients who subscribe to DoubleClick Shopping choose between the shopping and services program or a syndicated store.
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