You’ve Got Nirve
Internet-only action sports company Nirve launches its Web site today. The Fountain Valley, Calif.-based firm targets Gen Y sports enthusiasts with online entertainment, such as music, games, contests and giveaways. Founded by Bill Duehring, former chief operating officer of GT Bicycles, Santa Ana, Calif., Nirve will roll out an e-commerce area in the fall, featuring an in-house line of premium bikes, snowboards, skateboards, wakeboards and surfboards. A television version of NirveTV is currently airing on the Fox Sports Network show “Invert.”
Hasbro Looks to Delphi
Toymaker Hasbro, Pawtucket, R.I., tapped online community creation services company Delphi, Cambridge, Mass., to build online communities for some of its gaming properties, including Monopoly, Scrabble and several games from Hasbro Interactive and Atari. Delphi currently provides its community platform for three of Hasbro Interactive’s CD-ROM games: MicroProse MechWarrior3, Falcon 4.0 and Civilization II: Test of Time.
Online Latin Explosion
StarMedia Network, the New York-based Internet media company targeting the Spanish- and Portuguese-speaking markets, last week unveiled Periscopio.com, a Spanish-language information portal featuring a directory of links for the Latin market, as well as a comprehensive search engine. IBM is the exclusive, at-launch advertising partner.
Santa Monica, Calif.-based Web shop Latitude90 changed its name to L90 to provide consistency with pre-existing branded properties, including advertising platforms L90 Premium, L90 D.m., L90 Targeted and L90 R&E, as well as ad tracking service L90 adMonitor
IQ News: deadline
You’ve Got Nirve