Santa Clara, Calif.-based Yahoo is currently testing a beta version of its next-generation home page at http://beta.yahoo.com. New links running across the top of the page include email, the personalization option My Yahoo and Help. News headlines run next to the 14 major search categories rather than being relegated to a link at the top of the page.
You’ve Got Mail
InfoBeat, Denver, an email publisher, is banking that media companies want an online version of direct mail to deliver news and information. InfoBeat said today that it has formed a program to deliver email publications to its 1.5 million user base from Time Inc. New Media, The Red Herring, MSNBC and Preview Travel.
Avalanche Solutions, New York, last Friday launched a site promoting Casio G-shock watches. Gshock.com focuses on the extreme-sport playing, club-hopping, alternative music-loving set who collect the watches. The site is the first Casio project for Avalanche, which was recently named the Dover, N.J.-based company’s interactive agency-of-record.
McDonald’s to Go
Organic, San Francisco, has resigned its interactive agency-of-record assignment from McDonald’s, Oak Brook, Ill., citing “differences in opinion over the strategic direction of the Web site.”
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