Paying For Play
The AMD Professional Gamers League, a property of Total Entertainment Network, San Francisco, has landed AT&T WorldNet as a sponsor and its official Internet service provider. The deal includes offering Internet accounts to support the league. 3M Volition has signed on as the official sponsor of the league’s first live event, to be held at the end of this month in Seattle.
Imagine Media, Brisbane, Calif., has developed an audio tuner for the Internet, called Imagine Radio. The application and accompanying programming will launch in a public beta test Feb. 2, with a commercial debut set for March. On-air content will launch with music and branch into news and talk. Imagine Radio will be supported with banner ads and audio spots later this year.
New Duo Ads Up
Excite has acquired MatchLogic in a stock trade valued at $89 million. MatchLogic will remain a separate unit of Excite and will continue to provide ad management services to existing clients. Excite will now offer direct marketing programs.
Heard on the Street
AudioNet, Dallas, has secured $22 million in its latest round of financing. Majority investors include Motorola, Intel and Yahoo.
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