Apparel maker VF Corp. has launched a redesigned corporate site (www.vfc.com). Designed by the firm’s new interactive agency, Elemental Interactive Design and Development, Atlanta, the new site contains more information about the history of the clothing company. It also includes information about VF lines such as Lee Jeans and Jantzen, and provides links to individual sites that focus on those brands. VF’s first corporate site was developed by Avalanche Systems, N.Y.
Universal Studios Online today launches a pop-culture chat series called The Real Hollywood Network. Located at www.realhollywood.com, the site also can be accessed via Excite’s People and Chat channel. Excite and Universal will share ad revenue derived from the network’s presence on Excite. The arrangement is the latest in a series of co-branding deals between content providers and the search engine company.
Forbes Digital Media is tweaking its Digital Tool Web site at www.forbes.com. In addition to investment planning and financial news, Forbes Digital Tool is adding new features, including a revamped mutual fund evaluation system. This spring, the company will also produce a Web presence for Forbes’ new international magazine Forbes Global Business & Finance.
Get Adweek's Brand Marketing Daily Newsletter in your Inbox
Today's highs and lows of creativity