In one of the largest financing rounds to date for a private Internet company, DoubleClick Inc. last week closed on $40 million in backing from several investors. The funds will be used by the Web marketing services firm for global expansion, product development and acquisitions. The investors included Greylock Management Investment Inc., Bain Capital, ABS Capital, Canaan Partners, Weiss, Peck & Greer Venture Partners and Venrock Associates.
Mining on MSN
The Mining Co., New York, last week announced links to The Microsoft Network that will make its nearly 400 Web ‘guides’ available to MSN’s 2.3 million members. Available initially on the MSN Premier service, the links take users to Mining Co. sites organized by special interests, such as personal finance and women’s issues, which link in turn to Web sites chosen by the guides. The Mining Co. also has distribution through AT&T’s Worldnet Internet access service.
Tech PR Division Set Up
The Weber Group, Cambridge, Mass., launched its Emerging Technologies Business Team to handle clients such as Voxware, ADSmart and Oberon Software. The unit will led by senior vp Jim Finlaw. Weber, the PR arm of McCann-Erickson, was acquired in 1996 by Interpublic Group.
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