IQ News: bits

Shockwave.com, the San Francisco-based interactive entertainment center promoting the Macromedia format, is offering a 10 percent discount on rich media banner advertising on its site.
Adsmart is now selling and negotiating advertising space for ISP Surfree.com’s SurfBar, a new interactive tool which shows users ads in exchange for connectivity time. Both firms are based in San Francisco.
The Sony Game Show Network, Culver City, Calif., will develop interactive games for digital cable set-top boxes on the Los Gatos, Calif.-based ICTV’s platform, which delivers broadband Internet access to cable-connected television sets. ICTV in turn will provide caching services for the site.
CBS, New York, bought a majority share in Internet portal iWon.com. The portal combines search, content and functionality with a cash sweepstakes contest. Iwon.com includes links to several CBS-owned sites, including CBS SportsLine.com and CBS Marketwatch.
New York-based culture and techonology e-‘zine FEED inked a content partnership with news Web site MSNBC.com.
Online magazine Salon.com inked an exclusive year-long sponsorship deal with global information technology services firm EDS for Salon.com’s “View From the Top,” a new weekly series featuring interviews with top CEOs, chief information officers and chief technology officers. EDS will also receive branding on the “e-mail a friend about this article” option, banner impressions throughout the site, and text ads within the Salon Technology newsletter.
Ann Arbor, Mich.-based discount jewelry e-tailer Buyjewel.com launched its Web site, backed by a $14 million jewelry giveaway. Women’s site iVillage is promoting the Buyjewel.com giveaway to its members, with links to the site. Banners for the free jewelry will also run on FashionMall.com, Sony.com, Uproar.com, Warner Bros. Online, WomensForum.com, and other sites targeting women. The site was developed by Creative Technologies, New York, and the interactive and permission-marketing program is being spearheaded by Beyond Interactive, a unit of Grey Advertising.