IQ News: Bits


Interactive rep firm DoubleClick has formed a national staff to sell its Dynamic Advertising Reporting and Targeting (DART) service. DART’s ad management technology was previously only available to sites within the DoubleClick Network. NBC Interactive, CBS and Intuit are DART customers.
America Online will add children-oriented content from MaMaMedia.com to its Kids Only and Families channels. MaMaMedia teaches kids about technology; the company has also struck alliances with Yahoo and BarnesandNoble.com.
Yahoo last week launched a new service in conjunction with Hallmark Cards to provide online greeting cards using the online Hallmark Connections Shop. Yahoo Mail and Yahoo’s People Search will contain a link to approximately 1700 Hallmark electronic greetings–over 1500 of which are free–which can be forwarded to anyone with an email address. Hallmark’s service will be advertised and promoted on the main Yahoo site, Netscape Guide by Yahoo and Visa Shopping Guide by Yahoo.
The latest report from online measurement service Media Metrix ranks TV Guide Entertainment Network number one in site traffic among online entertainment sites, reaching some 2.2 percent of the online population. TVGEN was followed in the category by E! Online and Mr. Showbiz, which each captured 1.2 percent of the population online.
Cherry Coke has kicked off a four-month long online promotion, dubbed Cherry Coke 101, in which visitors to Cherrycoke.com can design content meant to reflect the soft drink’s ongoing “Do Something Different” campaign. The promotion, which is being supported by banners on the alternative music site SonicNet, was developed by MediaCircus Interactive, New York.
Sidewalk, Microsoft’s Web-based local entertainment listings service, has added a new component to its New York site. Visitors to Sidewalk New York will now be able to order food delivery from some 100 restaurants who have signed on to the service. The new offering joins a category that includes year-old food-delivery clearinghouse Cybermeals (www.cybermeals.com).
Hershey Pasta and Grocery Group, a division of Hershey Foods Corp., recently added a cookbook and recipe feature to www.hersheys.com. The feature was designed by Post Design Studios, Reinholds, Pa.



John Hancock Funds, a division of John Hancock Mutual Life Insurance, has hired Think New Ideas’ Boston office, called THINK Boston, on a project basis. The arrangement expands upon a relationship that John Hancock has had with BBG New Media, which was recently bought by Think. Modem Media, Westport, Conn., continues as the company’s interactive agency of record.
DoubleClick, New York, filed for an initial public offering last month. The expected share price is $12 to $14. The company plans to issue 2.3 million shares of common stock, which would raise approximately $30 million. Underwriters on the deal are Goldman, Sachs & Co., BT Alex. Brown and Cowen & Company. DoubleClick, which was once a unit of Poppe Tyson Advertising, New York, had secured $40 million in a round of financing which took place in June.
CompuServe, Columbus, Ohio, last week launched its Web-based service C from Compuserve. During a trial period, the service will be free. Eventually, the fee for the service will be under $10, allowing members to participate in a variety of subject forums and to make transactions. Early commerce partners include BarnesandNoble.com and E*Trade. An online campaign began appearing last week on such sites as Yahoo, Hotbot and cnnfn.com. CompuServe intends to sell ad space in the forums to keep subscription costs minimal.
Online music retailer N2K, New York, has expanded its selection of titles on Music Boulevard through a deal it struck last week with Japanese music retailer Shinseido. Musicblvd.com will add more than 175,000 Japanese music titles to its inventory. Order fulfillment will be handled by Shinseido.