IQ News: bits

-Lycos, Framingham, Mass., last week launched a $25 million ad campaign, via Bozell Worldwide, New York. It runs through July with a national cable television buy plus radio spots in 11 major cities. A separate, $1.5 million online component breaks early next year supporting Lycos-owned homepage publishers Tripod and Angel Fire. An agency has not been named to handle that account.
-The Internet Advertising Bureau and PricewaterhouseCoopers announced second quarter 1998 results of their Advertising Revenue Reporting Program, with total second quarter spending reaching $423 million, an increase of 97 percent over second quarter 1997.
-DDB Needham Worldwide, New York, will expand its interactive work with a new division called DDB Digital. The agency hired John Young, worldwide creative director at Modem Media.Poppe Tyson, and Matt Freeman, Modem’s executive creative director, to head the creative team. Steven Marrs, managing director of strategic initiatives for Blue Marble, has been named a managing partner.
-As part of its Store Link program to test online ads that link to retailer sites, Procter & Gamble, Cincinnati, will launch ads for Tide, Tide HE and Pampers beginning Nov. 9. Darwin Digital developed the site and database technology for the program and the Tide ads. Blue Marble ACG did the creative for Pampers.
-Ticketmaster Online-CitySearch, Los Angeles, will launch My Ticketmaster, a service that lets users see potential seats and the view from them using IPIX technology from Interactive Pictures Corp., San Jose, Calif. My Ticketmaster was designed by R/GA Interactive, New York.
-Microsoft, Redmond, Wash., has signed a five-year, $90 million ad agreement with credit card issuer First USA, Wilmington, Del., to advertise their cards across the MSN network of Web sites, including Hotmail and MSNBC.
-After a review of more than 100 interactive agencies, IBM has chosen six to handle its global e-business initiatives on the Web. The shops are Modem Media.Poppe Tyson, Westport, Conn.; OgilvyOne, R/GA Interactive and Think New Ideas, all New York; Strategic Interactive Group, Boston; and Studio Archetype, San Francisco.
-Nielsen Media Research, New York, has acquired an equity position in NetRatings, Milpitas, Calif. The firms will merge their measurement initiatives to create a new service using Nielsen’s research and sampling methods and NetRatings’ technology. Web ratings companies Media Metrix and RelevantKnowledge merged earlier this month.