IQ News: bits

PointCast is finishing its first TV commercials from Blazing Paradigm, San Francisco. The two spots, promoting its main desktop ‘push’ product, PointCast Network, will air on CNN in late June.

R/GA Digital Studios, whose interactive unit is owned by TN Technologies, named Martin Reidy president and COO last week.

Foote, Cone & Belding, San Francisco, is producing video banner advertising for client Goldwin Golf using technology from InterVU that incorporates real-time video into a banner. The banners will run on The Golf Channel’s Web site ( Goldwin will be InterVU’s first advertiser to use video banner ads on the Web. McCann-Erickson and Young & Rubicam are also considering video advertising for their clients, according to an InterVU representative.

Internet Ventures, a national Internet service provider focusing on niche business markets, will file for an initial public offering mid-June, according to the company, which offers its connection services in Spokane, Wash., Stockton, Calif., Ventura, Calif, Eureka, Calif and Grand Junction, Col.

Search engine Excite has added audio-enhanced banners as an inventory option for advertisers.

Energizer, its first advertiser, will launch on the site sometime this month.

Universal Studios has teamed with Web developer Attitude Network, which owns game site Happy Puppy, to produce a kids site featuring Universal properties.

FIND/SVP released its latest study of the U.S. Internet user. The results showed more than 20 million regular users, nearly half of them women. Regular users indicated they are directed to the Internet through consumption of other media, including TV, magazines and newspapers.

Poppe Tyson Interactive was awarded an Art Directors Club award last week for the Web site it created for Dean Witter in the competition’s new media, product/service category.

CORRECTIONS: The agency that redesigned MCI’s MCI2000 site was identified incorrectly in the June 2 issue. The agency responsible was K2 Design, N.Y. Also, the General Electric tagline in the May 26 profile of Susan Moyer should have been ‘We bring good things to life.’

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