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AT&T hits the road next month with a 20-campus tour that teams the telecommunications giant with Rolling Stone and the Rock and Roll Hall of Fame and Museum to pitch a variety of telecom products to college students.
To make the tour national in scope, AT&T is also launching a major Web component, which will allow college students to register for a sweepstakes and sign up online for a suite of AT&T products, from long-distance service to AT&T WorldNet Internet access.
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