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America Online’s new channel line-up went into effect last week, as per the company’s early October announcement. To users of the service, the new channel lineup may prove easier to navigate, but behind the scenes, the strategy reflects the 9-million-plus member service’s increasing clout as the key distribution point for online content.
The Dulles, Va.-based company, which for years had paid content providers for appearing on the service, now finds itself in a position to receive payment from online media properties who want access to the AOL subscriber base.
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