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NEW YORK Interpublic Group’s Mediabrands is launching a branded entertainment unit called Ensemble and has hired Scott Donaton to run it as CEO, the company has confirmed.
Most recently, Donaton (pictured) was publisher of Time Inc.’s Entertainment Weekly. Before that, he was publisher at Crain Communications’ Advertising Age, where he had previously served as editor.
For nearly a decade, IPG’s Magna division had produced branded content through its Magna Global Entertainment unit, but that division was shuttered in December 2008.
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