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NEW YORK Times Square here is home to a new, Internet-connected billboard that features live searches from Yahoo users across the U.S. as a part of the first integrated ad campaign promoting the brand’s search functions. For 15 minutes every hour for 30 days, the 7,000-square-foot display will scroll search queries from Yahoo’s Web site.
The effort, which broke Monday, comes a month and a half after the Sunnyvale, Calif., company unveiled a new search product, which is meant to provide users with a cleaner, easier-to-use interface and faster ways to find relevant information [IQ Daily Briefing, April 7].
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