Integer Moves Media Buying

The Integer Group is relocating about 30 staffers from its Dallas operations to its Denver-area headquarters in order to centralize the shop’s media buying function, company officials said last week.
Half of those 30 media specialists have begun the move, according to Ron Askew, chief executive of Integer holding company TIG Communications Group. The remainder will transfer over the next year.
When completed, the personnel shift will leave 50-plus employees in Dallas working on Blockbuster Video, Southland Corp.’s 7-Eleven, Nokia and Coors.
TIG, part of Omnicom’s Diversified Agency Services group, is a full-service promotional organization. The Dallas operation was set up in 1993, primarily as a satellite office to assist on the shop’s Coors business.
The 30 staff members preparing to move had worked in separate office space and reported directly to Denver, according to TIG Dallas president Kathy Leonard.
Leonard assumed leadership of TIG Dallas in June following the departure of Jim Cole. She previously was director of corporate development, reporting directly to Askew.
Leonard said six employees were recently assigned to other Omnicom-affiliated agencies when the shop’s assignments for GTE Directories were moved to Ogilvy & Mather. Two staff members chose not to relocate, Leonard said.
Askew said the remaining Dallas employees are involved in creative, media planning, account service, direct and database marketing, event management and interactive operations.