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CHICAGO Goody’s Family Clothing has selected Initiative Media here to handle broadcast media buying following a review, the agency said. Billings were estimated by Initiative at $20 million.
The Knoxville, Tenn., clothing chain will continue to work with Newspaper Services of America for print media planning and buying.
Goody’s broadcast buying incumbent was Corinthian Communications in New York, the client said.
Media planning will remain in-house, but Initiative will assist on that as well, the company said.
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