Initiative Adds Sanders as North American CFO

NEW YORK Mark Sanders has joined Initiative North America as chief financial officer, the media company said.

Sanders will be based at Initiative’s New York office and will report to Guy Walker, CFO, Initiative Worldwide. He replaces Chris Sahota, who is transitioning to a new position as CFO of Interpublic Group’s Partnership Group in London.

Sanders will be responsible for the financial operations surrounding all of Initiative’s media buying in the U.S. and Canada, according to the company.

Prior to joining Initiative, Sanders served for five years as senior vice president, worldwide controller at WPP Group’s Cohn & Wolfe/Young & Rubicam in New York. In that role, he directed the global financial operations of the international public relations firm, including reporting, budgeting, forecasting and internal controls.

Sanders has also held senior financial executive posts with companies such as Ernst & Young, Toys “R” Us and Loehmann’s.