Industry Forecasters Revise Ad Spending Growth Downward

Eurozone Woes Take Toll

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Economic troubles in the Eurozone continue to cast a shadow over growth in ad spending as two leading media agencies have revised their forecasts downward this morning. ZenithOptimedia, a unit of Publicis Groupe, projects global ad spending will increase 4.3 percent to $502 billion this year from its March forecast of 4.8 percent. Meanwhile, Interpublic’s MagnaGlobal expects growth of 4.8 percent to $480 billion, down from its earlier growth forecast of 5 percent.

With the exception of Germany and the U.K.,

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