INCREASING THE PEACE





The Simon Wiesenthal Center’s Museum of Tolerance opened in L.A. last week with ads running on bus shelters, billboards and in print. The campaign, created by Ellis + Ross Advertising/L.A., has hard hitting images of the Klu Klax Klan and victims of racial violence with taglines like ‘Hate has finally been put in its place.’ The museum uses interactive technology to allow visitors to view scenes from the Rodney King incident to the ensuing riots. The Whisper Gallery has voices shouting racial slurs and taunts like ‘Hey, baby’ or ‘Get whitey.’
Copyright Adweek L.P. (1993)