IMC2 has signed Beth Kuykendall as vice president of database marketing, the Dallas shop said. Kuykendall, 42, was an evp of client results at Omnicom’s Targetbase, a direct marketing shop in Irving, Texas. At IMC2, an indie interactive ad and marketing specialist, she will focus on new business and cross-selling for clients like Procter & Gamble, Johnson & Johnson, Pfizer and Blockbuster.
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