IMC2 Enlists Kuykendall As VP

IMC2 has signed Beth Kuykendall as vice president of database marketing, the Dallas shop said. Kuykendall, 42, was an evp of client results at Omnicom’s Targetbase, a direct marketing shop in Irving, Texas. At IMC2, an indie interactive ad and marketing specialist, she will focus on new business and cross-selling for clients like Procter & Gamble, Johnson & Johnson, Pfizer and Blockbuster.