Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
LOS ANGELES Just days after completing a review in which VitroRobertson was hired for creative chores on IHOP’s $80 million ad account, client director of marketing Craig Silver is departing for a post at California Pizza Kitchen, per sources. His title at CPK could not immediately be determined.
Silver declined comment. Other IHOP officials could not be reached.
MDC Partners’ VitroRobertson in San Diego overcame Interpublic Group-owned incumbent McCann Erickson here and independent startup Tactic in Santa Monica, Calif.,
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in