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NEW YORK In-game ad vendor IGA Worldwide has partnered with top game publisher Activision to serve ads within several upcoming games for the PlayStation 3 console, including the latest version of the popular Guitar Hero World Tour.
In the still fledgling in-game ad space, the deal is significant for several reasons. Until recently, brands had limited access to game titles produced for Sony’s various PlayStation consoles until the company opened up its doors to third-party developers earlier this year.
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