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Ideacast, one of the major players in the emerging out-of-home video space, is adding Airline TV to its network offerings.
Through a deal with LiveTV, a wholly owned subsidiary of JetBlue Airways, Ideacast will provide content for a new in-flight channel and have exclusive ad sales rights to LiveTV video assets on in-seat screens on Continental Airlines and Frontier Airlines.
Renamed Airline TV, the network, now reaching 11 million passengers a year, is expected to hit 21 million by 2009 as Continental retrofits its fleet.
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