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In an attempt to distinguish itself from competitors like Oracle, Adobe and Salesforce, IBM announced today that it will acquire digital-marketing creative agency Resource/Ammirati. The deal is projected to close in the first quarter of 2016.
While IBM has had a series of strategic partnerships with Twitter, Apple and Facebook in recent years and acquired software provider Silverpop for roughly $275 million in 2014, this marks the organization's first acquisition of a digital creative shop. The move will help IBM deliver digital creative experiences for IBM clients and their customers.
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