NEW YORK The International Advertising Association today led the industry’s first meeting with United Nations secretary-general Ban Ki-moon in an effort to rally support for a global communications effort to help combat climate change.
The meeting was timed for the start of both the 63rd UN General Assembly and the opening of the fifth-annual Advertising Week industry event.
According to Michael Lee, executive director of the IAA: “The ad industry is up to the task of making a significant contribution to help change consumer behavior, influence public policy and help the UN make further progress on this issue. The ultimate selling proposition might just be saving the planet.”
In attendance with Kiyo Akasaka, under secretary-general for communications and public information, were industry heavyweights Maurice Levy, CEO of Publicis Groupe; Michael Roth, CEO of Interpublic Group; John Wren, CEO of Omnicom; Miles Nadal, CEO of MDC Partners; Seth Farbman, senior partner, managing director of Ogilvy & Mather (representing WPP Group); David Jones, global CEO of Euro RSCG (representing Havas); Tom Carroll, global CEO of TBWA Worldwide; Byron Lewis, CEO of UniWorld; and Linda Saywer, CEO of Deutsch, who also co-chairs Advertising Week.
At the meeting, Ki-moon said: “Now is the time for action, and we welcome this assistance from the advertising community, which will bolster our present capacities.”
The new global initiative will be presented at the United Nations Framework Convention Climate Change Conference in Poznan, Poland, in December.