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Hyundai Motor Co. is reviewing independent media auditing firms to oversee its combined $400 million Hyundai/Kia U.S. media buying business, handled by Aegis Group’s Carat Los Angeles, sources said.
The Korean automaker’s World Marketing Group, which oversees the performance of Carat, is managing the review. Fountain Valley, Calif.-based WMG was created in February and is run by former Hyundai marketing coordinator Kenny Han.
Contending are Hawk Media, San Francisco; Advan tage Media, Lakewood, Colo.; Media Management, St.
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