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LOS ANGELES Hyundai Motor America confirmed today it has split with independent The Richards Group and placed its ad account in review.
The automaker, which spent close to $600 million last year in U.S. measured media, per Nielsen Monitor-Plus, said it would consider a select group of agencies predetermined by COO Steve Wilhite and CMO Joel Ewanick.
The move to review the assignment comes about two weeks after Ewanick, formerly Richards’ director of brand planning, joined the Hyundai management team.
Dallas-based
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