Hunt Adkins Goes to Work for Toolmaker

CHICAGO Northern Tool & Equipment Co. has named Hunt Adkins its lead agency after an informal review.

The Burnsville, Minn., company makes products for do-it-yourselfers and businesses like automotive shops, grounds maintenance professionals and contractors. The Minneapolis agency will handle advertising, design, retail installation and creative consulting for the company.

“They’re very willing to be specifically position, and that’s clearly aimed toward men,” said Patrick Hunt, president of the independent agency.

Annual billings and review contenders were not disclosed.