Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
BOSTON Allyn & Bacon has tapped Hull Creative Group to help raise awareness of the publishing company’s brand.
Boston-based Hull has crafted a promotional campaign themed, “Why write with Allyn & Bacon?” The efrort is collateral and print-based, targeting prospective textbook and academic writers.
Executions features author quotes, conversational copy, and photographs. Copy on one direct mailer reads, in part: “Trends in your field… new ways of teaching classic material… new technologies… Now is an exciting time to be in the world of educational publishing.
“Attracting
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in