HSR Reorders Management Ranks

CHICAGO HSR Business to Business has shifted several titles and responsibilities in management.

Mike Hensley, 47, who headed the Cincinnati agency’s Internet practice, was named executive vice president and director of integrated marketing communications.

“Mike Hensley will be HSR’s ‘integration czar,’ ” agency CEO Richard Segal Jr. said.

Sean Brown, 35, named vice president, Internet, takes over as head of online marketing. Brown was previously director of application development at HSR.

Gerry Pasqualetti, 33, and Steve Kissing, 40, fill the new positions of Internet associate creative directors. Both executives report to Brown. Pasqualetti was previously senior user interface designer; Kissing is returning to the agency after a three-year absence.

In addition, the agency hired Tim King, 38, as vice president of public relations. King was previously director of corporate public relations at Lexmark.

Barbara Conry, who died in January, formerly filled the PR post.