How to Stop Your Best Creatives From Leaving You

The best defense is an honest dialogue before an offer comes

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Recently I almost lost a superstar creative to another agency, and it really taught me something.

Let's face it, all creatives, especially the good ones, are always in the market. They're getting LinkedIn emails from recruiters, text messages from creative directors, and they're being courted by agency heads with fancy dinners or after-work martinis—all with the intent to snag their brains for the next juicy piece of business. As long as all of this activity is happening and headhunters are making 10 percent to 20 percent on every hire, as agency leaders, it's in our best interest to figure out a new way to approach talent retention.

Xanthe Wells, CCO of Pitch 

All too often we're blindsided by the "Heeeeey, so could I grab 15 minutes with you?" conversation which ultimately ends in an awkward resignation.

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