House Steps In As New Sony CMO

Andrew House has been named to the new post of global CMO at Sony Corp. House has been evp of marketing at Sony Computer Entertainment America in Foster City, Calif. He will now divide his time between that office and Sony headquarters in Tokyo. House said he foresees no changes in Sony’s marketing partnerships, which include Omnicom’s TBWA\Chiat\Day, Havas-owned McKinney + Silver and Publicis’ Fallon.



Gaffney Exits Havas’ MPG

NEW YORK John Gaffney, Boston-based COO of Havas’ Media Planning Group USA since May ’02, has been let go, according to sources, though the company confirmed only that Gaffney had left the agency. Gaffney, who could not be reached for comment, reported to Charles Rutman, who joined MPG as CEO of North American operations earlier this year. Sources said the departure was due to the “redundant” nature of their skill sets and did not reflect Gaffney’s performance.