Kia Seeks Marketing VP As Final Pitches Commence
LOS ANGELES Kia Motors America has hired an executive search firm to fill the position of vice president of marketing, according to Christine Park, director of human resources and administration. DL Weiss and Associates in Irvine, Calif., is conducting the search, sources said. Current vp Wally Anderson became seriously ill in the spring and has not fully recovered. Park declined to give a timetable for the search, but said it will not affect the carmaker’s ongoing $270 million creative review. MDC’s Kirshenbuam Bond + Partners in New York and independent Cramer-Krasselt in Chicago will make their final presentations on Tuesday, followed by Omnicom’s GSD&M in Austin, Texas, and incumbent davidandgoliath in Los Angeles on Wednesday.
Element 79 Breaks First Work For Long John Silver’s
NEW YORK Salty sea air and splashing waves are the setting for Long John Silver’s $40 million “Get coastal” 2005 campaign, set to break Dec. 27. It is the first effort from Omnicom’s Element 79 Partners in Chicago. TV spots, the first of which flag the chain’s “Famous Fish Combos,” will position the quick-service seafood chain as a change of pace from other fast-food destinations. The Louisville, Ky.-based client had its heyday in the 1980s before McDonald’s introduced its own fish sandwiches. Long John Silver’s spent about $25 million on ads through September, according to Nielsen Monitor-Plus.
Zenith Media Replaces Initiative In $300 Mil. Chase Review
LOS ANGELES Publicis’ Zenith Media in New York has been invited back into J.P. Morgan Chase & Co.’s $300 million media buying and planning review, replacing IPG’s Initiative in New York, which has dropped out, sources said. Zenith was cut after the semifinal round, but now becomes one of three finalists in the search, which follows the merger of Bank One and Chase. Also competing are Havas’ MPG and Bank One incumbent Aegis’ Carat, both in New York. Neither the agencies nor the client were available for comment.
Revlon to Consider 10 Shops For Chemistry Checks
NEW YORK Revlon is considering about 10 shops for chemistry meetings it wants to hold by the end of the month, sources said. Matchworks and Morgan Anderson Consulting, both in New York, culled a list of hometown shops for the client, who expressed interest in the following: WPP’s Berlin Cameron/Red Cell, Havas’ Euro RSCG, Publicis’ The Kaplan Thaler Group, Omnicom’s BBDO and independent Wieden + Kennedy. Revlon has not yet determined who it will meet, sources said. Wieden last month pitched against Revlon incumbent Deutsch for Mitchum deodorant, which sources said may not be part of Revlon’s larger $125 million review. Agencies either declined comment or could not be reached. The client also could not be reached.
Quiznos Reviewed Shops Before Splitting With Martin
ATLANTA Quiznos had been talking to several agencies about its $40 million account for a month prior to last week’s announcement that the sandwich chain had split with The Martin Agency, a client rep said. The client declined to name the agencies. The Martin Agency and Quiznos both cited creative differences as the reason for the breakup. “As we looked into 2005, we weren’t quite connecting,” said Trey Hall, Quiznos’ CMO. The IPG shop in Richmond, Va., won the account after a review last October. Quiznos spent more than $40 million on ads in 2003 and the same amount through September 2004, according to Nielsen Monitor-Plus.
People Travel Farther to Get Closer in Club Med’s Global Ads
CHICAGO Club Med’s global campaign will take an emotional tack next year, building on the idea that people travel great distances to get closer at the resorts. Club Med turned to 60-second cable infomercials this year to detail its amenities, and any TV spots next year will likely take the same format, the client said. Zimmerman in Tallahassee, Fla., is handling U.S. creative duties; Publicis in Paris will oversee strategy for Canada, Italy, South America, France and Asia. Budget was not disclosed. Club Med spent about $10 million in 2003 and $8 million through September 2004 on U.S. ads, according to Nielsen Monitor-Plus.
Coke Field Managers Review ‘Iconic’ Ideas From Agencies
NEW YORK The Coca-Cola Co. has passed along agency ideas on its “iconic” brief for Coke Classic to its field marketing managers, sources said. Coke execs around the world are looking at concepts from WPP’s Berlin Cameron in New York, the Madrid and London offices of IPG’s McCann Erickson, Publicis in Paris, independent Mother in London and IPG’s Springer & Jacoby in Hamburg, sources said. The shops have been asked for a way to return Coke to its place as a global icon. Concepts will be selected next year for a campaign in the spring, sources said. Coke declined comment.
American Legacy Drills Home ‘Truth’ in New Spots
BOSTON The American Legacy Foundation today breaks two spots from its “Seek Truth” campaign via Havas’ Arnold in Boston and MDC’s Crispin Porter + Bogusky in Miami. In one spot, a young woman speaks into a megaphone outside a tobacco company. She says, “This is my friend Joanie. Her dad was a loyal customer of this tobacco company. A few months ago they sent him this drill. Along with this card—it said he was a winner. The thing is, her dad died three years ago from lung cancer.” Both spots will air on Fox and Comedy Central, among others. Legacy spent about $80 million on ads in 2003, according to CMR/TNS Media Intelligence.
Snow Globes, Coffee Cups Hit Streets for Starbucks
LOS ANGELES Giant snow globes, coffee-themed carols and cab-riding cups deck the country this week as part of Starbucks’ alternative holiday campaign, by Seattle independent Creature. The work is intended to complement traditional ads by Wieden + Kennedy in Portland, Ore., by showing “a more humorous, magical side of the holidays,” said Creature cd Jim Haven. Globes will sit on sidewalks in Seattle, Los Angeles, Boston and New York, among other cities; song lyrics will appear in alt-weeklies and on posters. Also part of the campaign: a one-minute Web film in which a Venti cup takes a hectic taxi trip through San Francisco. Starbucks spent about $5 million on its holiday efforts last year, per Nielson Monitor-Plus.
Kia Seeks Marketing VP As Final Pitches Commence