RFPs Go Out to 10 Shops for Heinz’s $15 Mil. Business
NEW YORK H.J. Heinz Co. last week issued RFPs to 10 agencies in its $15 million review of creative duties on the Ore-Ida, Smart Ones and Bagel Bites brands, sources said. The shops are IPG’s Hill, Holliday, Connors, Cosmopulos in New York; MDC’s Kirshenbaum Bond + Partners and Margeotes|Fertitta + Partners, both New York; Publicis’ The Kaplan Thaler Group in New York and Leo Burnett in Toronto; Havas’ Arnold in New York; Omnicom’s Element 79 in Chicago; and independents Cramer-Krasselt in Chicago, Doner in Southfield, Mich. and WestWayne in Atlanta, said sources. Responses are due next week. The Pittsburgh client will cut to six shops for visits in early June, said sources. Roth Associates, the New York consultancy managing the process, did not return calls. The incumbent, Omnicom’s DDB in San Francisco, split with the client in March.
Client: Snapple Shift, 7Up Search Are ‘Two Separate Things’
NEW YORK Last week’s shift of Snapple’s $10-15 million creative account from IPG’s Deutsch to MDC’s Cliff Freeman and Partners is unrelated to Snapple parent Cadbury Schweppes’ search for creative ideas on its $25 million 7Up brand, a client rep said Friday. (Sources said last month that Cliff Freeman in New York was among a handful of shops invited to pitch creative ideas on 7Up.) “Two separate things,” the rep said. On 7Up, incumbent Young & Rubicam in New York also faces competition from MDC’s Crispin Porter + Bogusky in Miami and Havas’ Arnold in Boston, sources said. The agencies, which either declined comment or could not be reached, have been briefed but have yet to present ideas, said sources. The rep declined comment.
HP Rocks to The Who in New Commercial From Goodby
NEW YORK Omnicom’s Goodby, Silverstein & Partners in San Francisco breaks the second spot in its Hewlett-Packard enterprise campaign, “Change + HP,” this week. The 30-second spot, “Constant Change,” directed by David Fincher (Panic Room, Fight Club), follows an IT executive walking through his office as the world changes around him. The spot features a new arrangement of The Who’s ’70s hit “Baba O’Riley,” customized for the work with Pete Townshend. The spot, which will break on prime time network and cable, is a continuation of an enterprise campaign targeting business decision makers that broke in February.
Subaru Touts Models’ High-Tech Qualities, Design in TM Work
CHICAGO TM Advertising, formerly Temerlin McClain, this week breaks a campaign for Subaru of America, which is in the process of selecting a consultant to oversee a review. TV and print by the IPG shop in Irving, Texas, tout Subaru’s redesigned Outback, Legacy and Forester models. The TV spots have a high-tech gleam as white-coated technicians circle the vehicles and work on the drawing board against a voiceover by Alec Baldwin. Spokesman Lance Armstrong is confined to a line or two at the end of the spots. The year-old tagline, “Subaru. Driven by what’s inside,” remains. The Cherry Hill., N.J., unit of Fuji Heavy Industries is expected to have a consultant in place later this month. TM will defend the $140 million business. Spots break Wednesday on national cable and spot TV. Print is also in the mix.
Louis-Dreyfus Stays, Slapstick Goes in Commerce Bank Ads
NEW YORK Commerce Bank is shucking the slapstick comedy but keeping Julia Louis-Dreyfus in a new campaign by Tierney Communications in Philadelphia that supports the bank’s New York metro expansion, the agency said. The first of three ads breaks Wednesday and plays up Commerce’s policy of allowing dogs in its branches. Another spot, filmed in black and white, spoofs film noir by showing bank customers collapsing on a street because, as Louis-Dreyfus explains, “the bank fees are killing them.” The work uses the 7-year-old tagline, “America’s most convenient bank.” Sources estimated the media buy to be worth $25 million. Commerce is opening 50 new locations this summer, 40 of which will be in the New York metro market, said Rick Radzinski, svp, management director at IPG’s Tierney.
Trump on Mission to Find Lost Card in BBDO’s New Visa Ad
NEW YORK A Visa spot featuring Donald Trump is set to break this week, sources said. The spot, for the Visa Check Card, focuses on the identity protection the card provides, said sources, and shows Trump digging through garbage trying to find his lost Visa card. A passerby sees Trump and wonders aloud about the state of the real-estate mogul’s finances. Omnicom’s BBDO in New York created the commercial. Executives there could not be reached for comment. Visa declined comment.
Y&R Effort Aims to Open ‘New Doors’ for Lincoln Mercury
DETROIT Lincoln Mercury will use the tagline “New doors opened” this fall when it launches campaigns for the new Mariner SUV and Montego sedans, according to a statement from Lincoln Mercury president Darryl Hazel last week. “New doors opened” will include national and regional TV, print and Internet advertising created by the Detroit office of Young & Rubicam. A national TV spot for the Lincoln Town Car also began airing this month as part of the car maker’s “Travel Well” campaign. In the spot, “Anniversary,” a fortysomething man dashes around town in search of the perfect anniversary present for his wife.
$250 Mil. Miramax Buying Work Returns to Palisades Media
NEW YORK Miramax Films said last week that it is returning its media-buying duties to independent Palisades Media Group, which handled the assignment from 1996 until April 2003. The client, a Walt Disney unit, spends an estimated $250 million on ads annually. For the past year, the business has been with Publicis’ Zenith Media in New York. Miramax said in a statement that the relationship has “ended amicably by mutual consent.” Rick Sands, COO of Miramax, said in a statement that “as a midsize company that offers a full range of services … Palisades is a perfect fit for Miramax’s current needs.” Palisades is located in Santa Monica, Calif.
RFPs Go Out to 10 Shops for Heinz’s $15 Mil. Business