Unilever Divvies Up $250 Mil.-Plus in Bestfoods Biz
NEW YORK—Lowe Lintas & Partners, J. Walter Thompson and DDB emerged victorious in Unilever’s review of its global Bestfoods ad assignments, sources said. About $70-100 million in dressings—including Hellmann’s, which was previously at BBDO—were consolidated at Lowe Lintas, which handles Wishbone. Savory foods were split geographically between JWT, which won brands such as Knorr—which was also previously at BBDO—in Northern Europe, Latin America and the Asia-Pacific region, and DDB, which will handle those brands in North America, Southern Europe, the United Kingdom, France and the Middle East, said sources. Billings on JWT’s business were estimated at $100 million, according to sources; DDB’s piece is worth about $80 million. Sources said roster shop Ogilvy & Mather did not lose or gain any brands.
MVBMS Breaks $300 Mil. Intel Campaign
NEW YORK—Santa Clara, Calif.-based Intel today kicks off a $300 million worldwide campaign for its Pentium 4 processor. In three 30-second TV ads from New York-based Messner Vetere Berger McNamee Schmetterer/Euro RSCG, the Blue Man Group theater troupe that appeared in last year’s Pentium III campaign resurfaces to unveil the number “4” in unexpected ways. The effort carries the tag, “The Pentium 4 processor. The center of your digital world,” and is expected to run through May.
Havas’ Billings, Revenue Improve
BOSTON—Havas, the No. 4 agency holding company, said that its billings for 2000 increased to 12 billion euros (about $11 billion based on the current rate of exchange), a 49 percent gain compared with 1999. Those figures take into account fourth-quarter billings Havas added in September after its purchase of Snyder Communications. Excluding contributions from Snyder and smaller acquisitions, the percentage of the billings increase was slightly more than 22 percent, or 14 percent when adjusted to exclude the effects of currency fluctuations and acquisitions. Havas revenue for 2000, including Snyder, based on the current exchange rate, was $2.1 billion, an increase of 91 percent compared with revenue of $1.1 billion for 1999, said a Havas representative.
DKG’s Shepard Kurnit Dies at 76
NEW YORK—Shepard Kurnit, founder of Delehanty, Kurnit & Geller, died Feb. 10. He was 76. DKG was known for its creative work in the 1960s on brands such as zipper-maker Talon. Kurnit was also president of the New York Advertising Club and founder and co-chairman of the One Show. At 62, he became chairman of Kurnit Communications, a company focused on pro bono ads. He is survived by his wife, Jean, and three sons: Paul, president of Griffin Bacal in New York; Rick, a partner at Frankfurt Garbus Kurnit Klein & Selz, a New York lawfirm specializing in advertising; and Scott, founder of About.com.
Martin to Lead Bozell’s New Business
NEW YORK—After a year without a new business head, Bozell in New York has hired Brian Martin for that position, the agency said. Martin will also become managing partner and executive director of account services. He starts Feb. 21 and reports to Tom Bernardin, president of Bozell in New York. He replaces Joanne Davis, who left in December of 1999 to form Joanne Davis Consulting. Martin was previously CEO of brand-consulting firm QTopics.
Hill, Holliday Loses Blocklin; Lays Off Staff
BOSTON—Hill, Holliday, Connors, Cosmopulos lost June Blocklin, co-president, to UPromise last week, amid layoffs. Blocklin will be president of partner services, a new post at UPromise. The shop dismissed about 5 percent of its work force, 20-30 staffers, in Boston last week; the shop would not confirm the numbers but said cuts were an effort to help it stay competitive. Separately, the shop gained at least $25-30 million in media duties from UPromise, a customer-loyalty firm, which already worked with the agency for some of its marketing needs. The business had been at McCann-Erickson in New York.
DraftWorldwide Launches Joint Venture in Japan
TOKYO—U.S. ad giant DraftWorldwide has moved into the Japanese market through a joint venture with midsized ad agency Commons Co. and Nihon Keizai Shimbun which will engage in direct mail ads, Internet-related solutions and other businesses. DraftWorldwide and Commons each have a 42 percent stake in the venture, capitalized at ¥98 million. Nihon Keizai Shimbun and ad agency Nikkeisha each have an 8 percent stake.
Ogilvy & Mather has won the estimated $35 million creative and media Amtrak ad account following a review in which it faced FCB in the final round. … Grey has landed the estimated $20-25 million DoubleClick account, besting J. Walter Thompson. Creative chores had been with Digital Pulp in New York, which declined to pitch. Media duties are in-house. MediaCom Digital will handle interactive media; Beyond Interactive will work on interactive creative. … Liz Vanzura was named advertising director for General Motors’ Hummer, a new post. Vanzura was director of advertising and marketing for Volkswagen of America. Hummer’s advertising is handled by Modernista! in Boston. … Denzil Strickland was named creative director of Mullen/LHC, the new unit formed by the consolidation of Mullen and Long Haymes Carr last month. … The AARP is nearing the end of a review for an agency to handle its first Hispanic outreach campaign, estimated at $10-15 million. A final decision is expected this week with contenders including Cartel Creativo and HeadQuarters Advertising, both in San Antonio, and La Agencia de Orci & Asociados in Los Angeles.
Unilever Divvies Up $250 Mil.-Plus in Bestfoods Biz