Burnett Bows $100 Mil. Army Effort

CHICAGO—Leo Burnett’s new work for the U.S. Army, featuring the tagline “An Army of One,” is intended to convey an image of strong, empowered individuals, while also stressing one army and one set of values, according to an agency executive. Ads for the Army broke last week, the first since the Chicago shop won the $100 million business in June. The spots depict a lone corporal running in the desert as the voiceover explains the training and support he has received from the Army. “The might of the U.S. Army doesn’t lie in numbers. It lies in me,” says the voiceover. The new line replaces “Be all you can be,” developed by N.W. Ayer in 1981.

IPG Restructures GM’s Mediaworks

DETROIT—The Interpublic Group restructured its General Motors Mediaworks’ buying operations, naming Rick Sirvaitis, a 29-year media executive, president and chief operating officer, a new position. Sirvaitis was previously president of Phase2Media, an Internet advertising sales and marketing organization. Linda Thomas Brooks, 37, evp, managing director, will continue to head print and Internet buying as well as Cyberworks R&D in Detroit. John Miles, svp of GM Mediaworks in New York, was promoted to evp, managing director, and will lead the agency’s network and cable TV purchases. The restructuring fills the hole left by Marc Goldstein, formerly evp, managing director of GM Mediaworks, who left in November to become MindShare president, national broadcasting and programming.

CM Breaks $100 Mil. Work for H&R Block

CHICAGO—The debut campaign for H&R Block from Campbell Mithun takes a retail-oriented, promotion-heavy approach. The $100 million effort from CM, tagged “Just plain smart,” breaks today and returns the focus to the company’s core tax preparation business. The Minneapolis shop won the account, formerly at Young & Rubicam in Chicago, following a review last June.

5 N.Y. Shops Chase $20-25 Mil. DoubleClick Prize

BOSTON—Five New York contenders have emerged for DoubleClick’s estimated $20-25 million North and South American ad account. In the running are: J. Walter Thompson, BBDO, Saatchi & Saatchi, Grey Worldwide and Gotham. Pile and Co. in Boston is overseeing the search. Incumbent Digital Pulp in New York was invited to pitch but declined; media is in-house.

Cingular Assigns Retail; $250 Mil. Campaign Debuts

ATLANTA—The Integer Group has won the retail branding business of Cingular Wireless in Atlanta. The Golden, Colo.-based consumer specialist won the account, which entails creating all in-store communications for the nation’s second-largest wireless telecom, after a review that included Upshot in Chicago, Einson Freeman in New York and EM2 in Atlanta. Wanamaker/MMI, an Atlanta consultancy, managed the contest. The high profile assignment is to be handled jointly by Integer’s Atlanta and Dallas units. Meanwhile, Cingular’s $250 million ad campaign, created by BBDO’s New York and Atlanta shops, kicked off last Sunday in the AFL Championship game with the tagline, “What do you have to say?” The campaign shuns the high-tech approach favored by Verizon and other wireless companies and focuses instead on the enchanced self-expressive capabilities of wireless communication. Cingular was formed last fall in a joint venture between BellSouth Corporation and SBC Communications. All told, 11 regional brands are being reformulated under the Cingular name.

Lowe Lintas U.K. Regains Sure

NEW YORK—Lowe Lintas & Partners U.K. in London has reclaimed creative duties on Sure for Men, a year after the brand shifted to Howell Henry Chaldecott Lury & Partners. Billings are estimated at $9 million. The London shop now handles 10-12 Unilever brands, including Sure and Rexona. (Sure is marketed by Unilever unit Elida Faberge). Sure media duties remain at Initiative Media Worldwide. The win comes on the heels of a year in which Lowe Lintas U.K. added an estimated $116 million U.S. in billings, from the likes of and Merrill Lynch/HSBC. It also comes as Lowe Lintas & Partners Brasil in Sao Paulo launches the first global campaign for a Unilever detergent: Omo. After Brasil, the campaign will roll out to more than 10 countries, sources said.

Supreme Court to Review Tobacco Ad Laws in Mass.

BOSTON—The U.S. Supreme Court said last week it will review strict new outdoor-advertising rules in Massachusetts that aim to keep signs for cigarettes and other tobacco products out of the view of children. Justices will hear a pair of appeals from Philip Morris Cos., R.J. Reynolds Tobacco and other big tobacco companies. The cigarette companies claim the rules prohibit virtually all outdoor tobacco ads in the Bay State.

Morel Moves to Impiric

NEW YORK—Young & Rubicam Group CEO Mike Dolan has tapped Daniel Morel, CEO of Euro RSCG unit The Sales Machine, to serve as CEO and chairman of Impiric Worldwide—a post Jay Bingle vacated last year. Morel also has worked at Saatchi & Saatchi and Ogilvy & Mather. Dolan announced the appointment in an internal memo last week.

Newswire Roundup

A new agency called Push has opened with Sun Microsystems (various projects) and the Brigham’s restaurant chain (creative chores) among its charter clients. Rich Swietek, Joe Higgins, Joey Barron and Sally Murphy hold equal levels of equity in Somerville, Mass.-based Push.