Saatchi, AMV BBDO to Split $200 Mil. Guinness Work
NEW YORK—It was billed as a winner-take-all. But in the end, Abbott Mead Vickers BBDO and Saatchi & Saatchi will share creative duties on Guinness’ flagship brand. AMV BBDO will handle ads on Guinness draft in Britain, Ireland and the U.S., while Saatchi gets ad duties on the bottled version—Foreign Extra Stout—in Africa, Asia and the Caribbean, a client executive confirmed. Total global billings are estimated at $200 million. With the creative consolidation over, sources expect Guinness/UDV to launch a review of its media duties, currently split among several shops.
Cordiant to Acquire MicroArts
BOSTON—Cordiant Communications Group has agreed to acquire MicroArts Corp., a marketing and Web-design agency specializing in technology clients. Terms call for Portsmouth, N.H.-based MicroArts to merge with Cordiant’s global e-business practice CCG.XM. MicroArts will receive $44 million in Cordiant stock immediately and, based on meeting certain growth goals over the next three years, could receive a total of $87 million in stock.
WPP Group Buys Imaginet
NEW YORK—WPP Group has acquired Imaginet, a Minneapolis e-services consultancy. Terms were undisclosed. Imaginet, which has worked with WPP’s J. Walter Thompson in the past, claims revenue of $12.5 million and net assets of $1.2 million at the close of last year. The acquisition is a move to strengthen the London-based holding company’s technology-support offerings.
Lockheed Martin’s $15 Mil. Account in Play
NEW YORK—Defense contractor Lockheed Martin is putting the creative and media portions of its $15 million account up for review. The Bethesda, Md.-based client invited five-year incumbent DDB Worldwide to defend, but the New York agency declined, citing “irreconcilable creative differences.” The agency’s most recent campaign broke in March 2000 in print and on TV; the latter medium showed Lockheed employees talking about their jobs. Client representatives did not return calls for comment.
GMO/Hill, Holliday Hires TBWA\C\D Vets
SAN FRANCISCO—GMO/Hill, Holliday in San Francisco has named two TBWA\Chiat\Day veterans to key new- business posts. Jenifer Wallrapp and Lisa Welch-Nehring were named vps and group account directors. Wallrapp, 31, recently worked as management supervisor at TBWA\C\D in San Francisco on Pets.com and OmniSky. Welch-Nehring, 31, worked on accounts such as Sony PlayStation and Apple Computer.
Nextel Launches Wireless Campaign
BOSTON—Nextel Communications is launching a nationwide effort supporting its wireless offerings. The Reston, Va., client may spend more than $125 million this year, and TV targeting white-collar professionals will be a key component of its marketing efforts. Mullen in Wenham, Mass., and Devon Direct in Philadelphia are the client’s primary agency partners. The “How business gets done” tagline, introduced a year ago, will be retained. One spot features a businessman stranded in a cab during a traffic jam; he uses Nextel wireless technology to phone for a helicopter to transport him to an important meeting.
McCann-Erickson Promotes 2
NEW YORK—McCann-Erickson WorldGroup has made two management appointments, effective immediately. Mark Gault, 42, becomes regional director of McCann-Erickson North America, succeeding Tony Miller, 58, who was promoted to vice chairman, WorldGroup Marketing Communications Cos., a new post. Both report to McCann-Erickson WorldGroup CEO Jim Heekin.
GM Extends Car Tagline
DETROIT—General Motors’ Chevrolet division will use its “We’ll be there” tagline for all car models this year to strengthen perceptions of the brand’s reliability. Chevy introduced the tagline, which replaced “Genuine Chevrolet,” in September 1999, but used it mainly for divisionwide car ads. Each vehicle line retained its own tagline. Stretching the tagline across all nameplates is intended to reinforce the dependability of all Chevy cars, similar to the Chevy Truck “Like a rock.” Campbell-Ewald in Warren, Mich., handles Chevy.
Former BBDO Leader Dies
DALLAS—Norman W. Campbell, a longtime Dallas advertising figure who served as chairman and chief executive officer of BBDO International (now Worldwide), has died. Campbell, 66, succumbed to complications from liver cancer on Dec. 28. Campbell was best known as the leader of Tracy-Locke Advertising and Public Relations, a Dallas agency he worked at from 1965-86. He was elected president and CEO in 1972 and moved to New York in 1986 to head up parent company BBDO. He retired in 1989.
The American Advertising Federation has elected four new members into the Advertising Hall of Fame: Reginald Brack, Peter Georgescu, Patricia Martin and William Paley. Brack is the former chairman and CEO of Time Inc. who served for three years as chairman of the board of the Magazine Publishers of America. Georgescu, formerly chairman and CEO of Young & Rubicam, was one of the first in the ad industry to recognize the importance of globalization and integrated marketing. Martin was formerly director of marketing support at Warner-Lambert and was the first woman chair of the AAF. Paley, inducted posthumously, founded CBS and served as chairman of the board until his death in 1990.
Saatchi, AMV BBDO to Split $200 Mil. Guinness Work